Strategic Partnerships

The right expertise makes a good strategy easier to put into practice. Our partnerships bring business advisory and marketing capabilities alongside Hummingbird’s healthcare technology and operational leadership.

We work with people we trust and bring them into the conversation when their expertise fits the challenge, offering distinct perspectives that help connect organizational priorities, practical execution, and growth.

BUSINESS STRATEGY & EXECUTION

Fidel Consulting Group

Practical business advice. Experienced leadership.

Founded by Mark Fidel, Fidel Consulting Group helps technology businesses address strategic decisions, operational challenges, and growth. Its work spans business consulting, relationship development, operational efficiency, and cyber risk management.

For Hummingbird clients, this partnership adds a trusted business perspective to technology and transformation decisions, helping connect the roadmap to the organization’s broader goals.

  • Strategic planning and executive counsel
  • Operational improvement and change management
  • Business development and stakeholder relationships
  • Cyber risk management
Explore Fidel Consulting Group
MARKETING STRATEGY & GROWTH

The Main Street CMO

Clear messaging. Experienced marketing leadership.

Founded by John Gormally, The Main Street CMO brings technology industry experience to fractional marketing leadership and hands-on execution. John helps businesses clarify their message, improve digital visibility, and connect with the audiences they want to reach.

Alongside Hummingbird’s technology and operational advisory, this partnership offers a marketing perspective for organizations looking to communicate their value and support business growth.

  • Fractional CMO leadership and marketing planning
  • Content strategy and thought leadership
  • Search visibility, including AI search
  • Email, social media, and marketing analytics
Explore The Main Street CMO

Not sure where to start?

Most engagements begin with a free assessment. Two or three weeks looking at what's actually going on, and a written read on what's working, what isn't, and what we'd fix first. No obligation to keep going.

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Smarter systems. Better outcomes.